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Readership Survey and Audience Breakdown


(part 1)

  1. Average Age:
    6-25 4%
    26-35 16%
    36-45 22%
    46-55 29%
    55-up 29%


    Male 33%
    Female 67%

  2. Marital Status:
    Single 31%
    Married 69%




  3. Family Readers with Children:
    Under 5 years 61%
    6-18 years 39%




  4. Primary Residence:
    Own townhouse or condo 38%
    Own home 29%
    Rent home/apartment 33%
    Own second home 14%
    Median value of home $189,443




  5. Education: High school graduate 92%
    Attended college 67%
    Graduated college 56%
    Post graduate 25%




  6. Median Household Income:
    Less than $20,000 10%
    $20,000-$34,999 18%
    $35,000-$49,999 22.5%
    $50,000-$74,999 21.5%
    $75,000-$99,999 14.5%
    $100,000 or more 14%