What we can't accept:
Low-resolution photos or most photos 'grabbed' from web sites are not adequate to reproduce well in print. Low-resolution would include most images at less than 300 dpi or so, depending on the size it is intended to reproduce.
Files created with programs we don't have, that we cannot open, edit or print. Pagemaker, Multi-Ad Creator, or versions saved as "newer" (higher version number) than Illustrator 8.0, Photoshop 5.0, or Quark 4.0. Save to a lower-numbered version for compatibillity. Call if you have any doubts or questions.
We can't open files sent by email programs that create a winmail.dat extention from attachments. Send them one at a time, to prevent this, or use a compression program to archive all the files into one compact file.
We can't accept photos that were taken by a digital camera but resized to be more convenient to view onscreen or on a web page. We need the full-sized photo to work from.
Missing fonts
If you haven't converted all your fonts to outlines (Illustrator) or embedded the fonts propertly (Acrobat) then we will have problems opening or printing the font on our end. If you include fonts along with your ad, we can only use Mac Postscript Type 1 and TrueType fonts, and we must have (for Postscript fonts) both the printer and outline components of the font.
If you use Adobe Illustrator, save a version with fonts preserved as fonts and a version with the fonts turned into outlines. You'll need the preserved fonts when you need to make changes or updates to the ad, but we would prefer the outlined fonts for ad publication.
Bad file name
All your work and effort producing your ad won't count for much if we can't open the file on our end. It is important that you tell us exactly what program (including the program's version number) you used to create an ad, so that if it shows up as a generic file, we can try to open it. You should use a standard file name extension, even if you are using a Macintosh, to make sure that the file name makes sense on our end. Try not to use spaces, special characters, quote marks, slashes (forward or backslashes) or periods/dots in any filenames, except for the period separating the file name from the three-character file type extension. Underscores and hyphens are OK in filenames. Underscore is a shift-hyphen on most keyboards. (e.g. 'weber_ad.gif' would be fine, but 'weber.ad.for.publication' would not be a good file name)
|
Printable Version